NintendoTHE NINTENDO DIRECT FORMAT IS THE WAY TO GO

WHAT THE NINTENDO DIRECT FORMAT GETS RIGHT

What this format has over everyone else is how concise it is. Usually capping out at around 40 minutes viewers are well aware of what they’re in for. It’s either a showcase of upcoming games, info on a specific franchise, or 38 minutes on another Fire Emblem character in Smash. Expectations are for the most part, tempered.

THE PRESENTATIONS THEMSELVES

This comes down to taste more than effectiveness. As some might prefer live (that you still watch online) stage presentations. There’s often a certain level creativity and prescence required for these to work. It’s like the difference between listening to an album and watching the band live. They both offer different types of experiences, but still the same music.

SONY AND MICROSOFT DIRECT THEMSELVES… TO MIXED RESULTS

When asking the question “Is the Nintendo Direct Format The Way To Go?”, the best way to answer that question is to see how other companies have adapted it.

SONY AND ‘STATE OF PLAY’

First up to the plate is Sony’s ‘State of Play’. Watch their most recent presentation from December 10th last year if you need to, you’ll find it here.

MICROSOFT AND ‘INSIDE XBOX’

Things are getting better.

IS THE NINTENDO DIRECT FORMAT ACTUALLY THE FUTURE?

For the foreseeable future the answer is yes. With no E3 this year and an industry wide funnelling to Geoff Keighley’s Summer Game Fest, we’ll be seeing plenty of online presentations. Publishers like Ubisoft, with no other options, will have to adapt for the time being. Although it really depends on how these online presentations are treated.

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